Week 1: How common or widespread is the use of multimedia journalism in the media?


The journalism industry has always been developed and improved on. However, it has only been in the last decade that the media/journalism industry has changed in some drastic ways. In 1999 (which was only 17 years ago), camera phones did not exist, neither did blogs and more importantly, Facebook/Twitter were not even created then.

Newspaper and broadcasting companies, such as Fairfax or Channel 7, have adopted the new culture of Journalism, that being multimedia journalism, in order to retain their viewers, readers and audience. A company cannot just be print or TV anymore; they now need to be based on more than one platform. For example, Herald Sun was only available in print, and you had to go and physically buy the paper from your local milk-bar. Now, the top news appears on your Facebook or Twitter newsfeed and you can instantly read the article.

Multimedia journalism has become a requirement for news companies to adhere to, as viewers no longer have the same attention span. In order to keep the viewer engaged, several photos, diagrams and videos are used to summarise the story.

However this ‘convergence of culture’ as Henry Jenkins describes, has had a slight impact on the journalism and the news industry. Also known as a ‘mojo’, journalists can now cover stories on their own, as they now have the skills of the camera-man, the audio technician and the editor. These softwares and technology have become second nature to most individuals that you do not even need to be trained to use them. This can be good for news businesses as it saves them money on hiring too many staff, however, this is unfortunate for those workers who are specialised in fields such as camera work.

This is the new era of journalism, according to Ivo Burum, since any citizen now has the power to create a converging story.


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